The Most Interesting Ad in the World

   There's a man out there who is more interesting than you. He's more interesting than me. He's even more interesting than anything ever, and I can bet that you don't even know his name. Anyone who has ever seen the Dos Equis commercials is familiar with this man and his interesting adventures. This is what makes these ad campaigns one of my absolute favorites. As I am a bit younger than 21, and I have never partaken in any alcoholic consumption whatsoever, I am fascinated by how "smooth" these ads fit. I tend to focus a little more whenever the narrator depicts a very unique and interesting story about this man in only one sentence. I am automatically grabbed by the shirt and sucked into the tale of this extraordinary man.

"Stay thirsty, my friends"

   Dos Equis was first brewed in Mexico by a Mr. Wilhelm Hasse (who was surprisingly a German!) in 1897. He originally called it "Twentieth Century", but the name obviously didn't stick. Today, it is brewed at the Cuauhtémoc Moctezuma Brewery, which is located in Nuevo Léon, Mexico. Most interestingly enough, the english translation for "Dos Equis" is "XX", to commemorate the beginning of another century. It has two different types of lager, one being a pale color sold in the green bottle, and the other a dark amber color sold in a brown bottle. As I'm told, both are very good and highly recommended by connoisseurs of beer.

    The one distinction that makes Dos Equis so memorable (not so much the name, but the character himself) is the Most Interesting Man in the World. Every commercial starts with a narrator describing things this man has done, while the viewer watches. "He can speak French in Russian." "The Holy Grail is looking for him." And my personal favorite "If he were to pat you on the back, you would list it in your resumé." This man is played by a Hollywood actor named Jonathan Goldsmith, who is not as interesting as his character, but he has done some amazing things (He once saved a drowning girl in Malibu). Dos Equis has even started a website for fans who are inspired by Mr. Goldsmith's adventures. After his daring adventures, he always ends with the classic line "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends." Nothing is smoother, and that's why it works. He's just like an older James Bond (but Latin American). It's the classic "Every man wants to be him, and every woman wants him." The viewer thinks "Well, I can't do all of those crazy things, so in order to be interesting, I have to drink Dos Equis" that is, if anyone could ever remember the name of the drink.