My Favorite Super Bowl Ad

            It just so happens that I didn’t pay attention to the Super Bowl this year (gasp!), and that means I focused on the ads even less. The only ads that I did see were the ones that have been getting a lot of reputation throughout the week. They include M&Ms, Chevy, Fiat, Doritos, and the ever popular David Beckham. As interesting as these ads were, I’ve gotta say that my favorite ad this year, hands-down, was Honda’s CR-V ad starring Matthew Broderick portraying his best character Ferris Bueller.

            I first heard about this ad a few days before the Super Bowl when I took a glance at Youtube’s Most Watched videos, in which I came across this:

            It really piqued my interest, to say the least. I was desperate to learn why Matthew Broderick was resurrecting his legendary character. I scoured the Internet for the next couple of days to figure out why I saw what I saw. Just 6 days before the big game, I noticed that someone on Twitter had posted a link to “Matthew Broderick’s Day Off”. That was when I knew that I had finally found it. So, without further ado, here it is:

            As a huge Ferris Bueller’s Day Off fan, this ad made me laugh my ass off. There are so many references to the movie that if someone had never seen the movie, he/she wouldn’t be lost when viewing the commercial. The commercial itself is pretty self-explanatory: “Take a day off for yourself, and spend it driving around in a CR-V.” One beef that I have about the ad is that it takes a lot of focus away from the car and more on Broderick. In fact, the first time I saw it, I had to rewatch it because I had forgotten in mid-commercial what they were selling.

Save Ferris

            Because there is so much focus on Matthew Broderick, I would like to make a prediction: Ferris Bueller’s Day Off 2. Unfortunately, it will most likely happen, especially since this was one of the more popular of commercials this year. I predict that once Hollywood takes notice how important the character of Ferris is to today’s viewers, they will be bold enough to announce a sequel. They have the thought process of “Hey! Since the character is popular enough to star in a commercial, why don’t we just give him another movie?” If Hollywood grows the balls to go ahead with it, I will be very disappointed. There are films out there that absolutely DO NOT need sequels, but that is a whole other story by itself. Basically, the ad is mediocre if you look at what Honda is selling. Then again, are they selling a car or a specific attitude of a specific character? Something to think about.