Persuaders - A Frontline Film

    The PBS film The Persuaders is all about how important it is that advertisers get their message out. I was mostly intrigued by the section of the film involving emotions. I had never thought that an advertiser would completely forget about everything their products do and totally focus on what the consumer thinks about the product. Simply, the advertiser drops information about the product in order to grab the attention of the viewer by making them think they are in the ad. These advertisers think of many different ways to gain the attention of viewers, but I have to say that this takes the cake.

Song Airlines

    To make this movie more interesting (which didn't help for me), the creators of this film focused on what one airline company did to stay afloat. Song Airlines was a new airline that appealed to women and a younger age group. They were colorful, peppy, healthy, and hip. Their advertising group came up with ways to try and keep them out of the "clutter" of typical producers. In my opinion, it didn't succeed. Song Airlines focused way too much on what they strove to be, and completely missed out on what they are: an airline. There's even one part of the film when a gentleman becomes confused about what Song does. He seemed to be stuck with the idea that they were a travel agency. The commercials that they showed had nothing to do with airlines, but with people who seemed to not be interested with flying. Also, the fact that Song was so flashy made them seem like something else entirely, and that they certainly did not seem like an airline company. It's true that if they went with the typical style used by all airline advertisers, Song would most definitely be lost in the "clutter", but if they would have went down a different path, I believe things would have been different for Song Airlines.